A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.

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Step 1: MAXIMUM EXPOSURE

Through Douglas Elliman’s worldwide affiliates and Holly’s own extensive personal network culled from over 30 years of brokering real estate deals,
your apartment details will be sent to thousands of potential customers. In addition, Holly Parker maintains global referral directors guiding international investors and buyers to her listings.

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Step 2: TIRELESS MARKETING

From its first day on the market, your home will go live online to over 100,000 potential customers per day with professional photographs, an accurate floor plan, and an expertly written description. From then on, Holly and her team will hold frequent open houses, broker events such as tours and showings, and frequent listing updates within the brokerage community. All individual showings of your apartment will be accompanied by professional quality marketing materials - and that’s just the tip of the iceberg.

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Step 3: EXPERT NEGOTIATION

Getting an accepted offer on your home is only the very beginning of the deal. With over 30 years of brokering real estate deals, Holly Parker knows how to expertly get customers to the closing table.

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Step 4: AUTHORITATIVE MARKET ANALYSIS

Pricing your home correctly from the very beginning is the key to drawing in serious buyers. Properties priced within market range generate more showings and offers, and sell in a shorter period of time. Holly Parker utilizes available market data along with the insight drawn from almost 30 years in the real estate business to price your listing with the most possible accuracy and relevance to today’s market and customers.

A white kitchen with a stove and a sink. The kitchen has stainless steel appliances and granite countertops.

Step 5: PRE-LAUNCH

Full marketing plan and budget prepared. Creative development for brochures, professional photography, direct mail, property website, email campaign, etc., begins. If necessary, property is staged.

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Step 6: TARGETED OUTREACH

Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) made.

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Step 7: BUZZ CREATION

Website rolls out. Email campaign launched. PR and social media sources activated.

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Step 8: FULL COURT

All marketing channels saturated with content about your property: Features on elliman.com and across Douglas Elliman’s unmatched syndication of search engines, broker events, print & digital advertising, social media, and more.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Holly also understands that buying and selling real estate is an extremely important emotional decision. With a great knack for putting herself in other people’s shoes, Holly truly listens to her client’s needs and has an uncanny ability to anticipate their wants. In Holly’s expert hands, her clients avoid feeling the crunch of New York’s fast-paced sales market while getting the most it has to offer.